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More About Us

The Sourcing

The Sustainability

Our packaging is made from recyclable carton and all instructions have been printed directly on the packaging to prevent additional waste. Furthermore, the packaging is minimised in size to reduce emissions from transportation. Our cotton storage bag is made from unbleached organic cotton.

The Spark

When OrganiCup was founded in 2012, talking about periods seemed like one of the most uncomfortable things, you could possibly talk about. We had never heard about anyone using it and, with all its benefits, it made us wonder: why not? That made us think about why no period innovations had happened in decades when half the population on Earth have periods for a large part of their lives. This was mind-boggling to us when you consider the amount of waste that is created each month by disposable period products, the chemicals they often contain that we put inside our bodies and that pollute our planet, and all the girls around the world, not just in developing countries, that stay away from school because they can’t afford period products or because they are ashamed of their period. We saw an opportunity with OrganiCup and our community to pave the way towards a more normalized relationship with periods by simply showing menstrual cups and periods for what they are - not anything else. So, we’re on a journey to change the way periods affect our lives, our bodies and our environment. You can learn more about how we’re making a positive impact on an environmental, cultural and social level on our Impact page:

The Differentiator

We strip away the unnecessary to focus on the essential, making sustainability simple, accessible and attractive.

The Favorite

The OrganiCup ;)

The Motto

Our mission is to develop products that help people live more consciously in their daily life without feeling like the have to compromise.


About the Brand

What makes the AllMatters (formerly OrganiCup) menstrual cup different is the focus on sustainability and simplicity. We strive to create products and packaging that are as environmentally friendly as possible. We enable people to drive a positive impact on environmental, cultural and social scales by developing waste-reducing products and linked initiatives that empower communities.


The Vegan Society and AllergyCertified

Where to Purchase?
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