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More About Us

The Sourcing

Lovevery’s products are designed and expertly curated in Boise, Idaho and manufactured in Ningbo, China. The facility where Lovevery’s products are manufactured, assembled, and quality-checked is one of the largest producers of sustainably-harvested wood toys and organic cotton dolls in the world. Lovevery is proud to partner with a company that shares the brand’s core values: commitment to ecologically-sustainable and ethical production, and safe working conditions. Read more about Lovevery's commitment to sustainability as it relates to sourcing here.

The Sustainability

Sustainable products and practices have been a part of Lovevery’s DNA since the brand launched in 2017. All Lovevery products ship carbon neutral with efficient and recyclable packaging to reduce waste and are crafted from materials like FSC-certified wood, organic cotton, OEKO-TEX® fabrics, handcrafted felt, recycled paper, soy-based ink, water-based paints, and even bio-based plastics. Lovevery also committed to the following sustainability goal: “By 2025, 90% of the materials used in our products and packaging will be made from renewable, biobased, or recycled materials that are verified by third parties.” (

The Spark

The idea behind Lovevery started one day while the brand’s Cofounder, Jessica Rolph was watching her youngest play with a purple plastic toy with flashing lights. She began to question what toys like this were actually doing for her baby’s development.
Jessica was already deeply passionate about children’s health and learning. She felt confident about what she was feeding her baby because of her experience at Happy Family, as Cofounder & COO. But as she watched him that day, she started to wonder: what should she be doing to help her baby’s brain develop?
Jessica discovered a doctoral thesis on the infant brain that outlined detailed, nerdy, activities that she could do with her baby. It felt natural and simple, and she never looked at toys the same again. Jessica wanted to share that feeling of confidence with other parents. She joined forces with her Cofounder, Roderick Morris, a longtime friend who had deep experience in building mission-driven companies. Together, they started Lovevery.

The Differentiator

Lovevery recognizes that parenthood has changed dramatically and that today’s generation of parents craves something completely different. There is an overwhelming stream of information and options, but what parents are actually seeking is connection and a direct relationship with a brand that they trust. Lovevery offers a platform for parents to seek deeper insights and connection as part of a broader community. Lovevery offers something that previously hasn’t existed: a convenient, accessible and science-backed holistic resource for the early years.
Lovevery’s scientific approach makes world-class research and neuroscience simple, relevant and accessible to parents. Each product and resource is designed in-house with the support of Lovevery’s advisory board, consisting of experts from a wide range of disciplines, including pediatrics, occupational therapy, neuroscience, and more. The team obsesses over the research, not only to empower parents and instill confidence, but to also offer them greater convenience.
Lovevery makes child development information easily available to parents through their blog, podcast, social media channels and weekly development emails, as well as their Play Guides, which arrive with The Play Kits and The Play Gym.

The Favorite

Lovevery’s most popular product is their award-winning, Play Kits program.

The Motto

Lovevery’s mission is to give families a support system for a brighter future. Lovevery’s thoughtful products and resources are designed so that parents can feel confident that they are supporting their child’s development at every stage.


About the Brand

Lovevery’s early learning system supports families with stage-based play essentials for children and multi-channel content for parents. The company is best known for its award-winning subscription Play Kits program. Lovevery was launched in 2017 by Cofounders Jessica Rolph and Roderick Morris with the introduction of the company’s first product, The Play Gym. Today, Lovevery is a Certified B Corporation™ based in Boise, Idaho serving more than thirty markets worldwide.


Lovevery is a Certified B Corporation™—we meet the highest standards of verified social and environmental performance, transparency, and accountability.
The brand has also won awards from Parents Choice, NAPPAA, and Fast Company and was included on TIME’s list of Best Inventions.
Our products exceed global safety standards, are sustainably sourced—using FSC-certified wood, organic cotton fabrics, and water-based non-toxic finishes—and are distributed via carbon-neutral shipping.

Where to Purchase?

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