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More About Us

The Sourcing

We source our ingredients in the United States from transparent suppliers, providing us with a visual of responsible mining and the utilization of resources effectively. Each of our hand-crafted laundry products are infused with a trio of 100% pure essential oils — never synthetic fragrance. All of our laundry products are vegan, cruelty-free, and absolutely never tested on animals.

The Sustainability

We're on a mission to set a new standard in the laundry industry — one that is free from toxins and negligent packaging. The journey to accomplishing this goal starts with shifting the perspective.

We believe as a small business in 2022, it's our responsibility to build a healthy process for you and the planet — not to be unique, but because it's the right thing to do.

From our 100% plastic-free packaging, to only shipping one reusable bamboo scoop with your first order — every choice in our process was made with the belief that little things make a big impact.

The Spark

I have always experienced skin sensitivities and reactions. I suspected this could be related to products I used daily. It wasn't until diving deep into ingredient formulations that I discovered laundry detergent as the main culprit. During the height of the pandemic in 2020, I spent months formulating my own detergent. I reached out one-on-one to individuals on Instagram who I soon discovered, through meaningful conversations, were experiencing similar skin irritations from traditional laundry detergents. Realizing I was not the only one, I built out a complete line of non-toxic, sustainable, and healthy laundry products with the goal of setting a new standard—one that is free from unnecessary toxins and negligent packaging.

The Differentiator

Transparency: the entirety of our brand is built on transparency of our process -- from providing the exact location our ingredients are sourced to our detailed explanations regarding our packaging. Every step of the process is incredibly important and providing that info in an easily accessible format is 🔑

The Favorite

Our Soothing Cleanse (Laundry Detergent Powder) is our most popular product since launching. The scent is described as the following: floral & herbal lavender meets citrus (orange + bergamot) freshly squeezed on top. If you love lavender, you'll love this!

The Motto

For your well-being

blur laundry

About the Brand

Non-toxic laundry care made with the highest quality ingredients and 100% pure essential oils — all to bring you a cleaner, healthier laundry routine.


Where to Purchase?
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